Case studies
Our Work
A selection of projects we’re proud of. Each one built from scratch, designed with care, and shaped around what the business actually needed.
Ed Buys Cars
Ed Buys Cars: a separate site for buying, not selling
Web Design & Development · SEO · Branding & Design
E & J Stockdale Cars wanted to buy more used cars directly from people in North Yorkshire, rather than rely on auctions and trade-ins. We built Ed Buys Cars at edbuyscars.co.uk, a separate site focused on a single job: getting local sellers to request a valuation. Alongside it, we set up a Google Business Profile and produced a print ad for a local magazine, so the same offer reaches people whether they're searching online or reading at the kitchen table.
01
The Brief
E & J Stockdale Cars sells used cars across North Yorkshire. Like any dealer, they need stock, and most of theirs was coming from auctions and part-exchanges. What they wanted was more of it coming from local people, selling their car directly.
Their dealership website was already doing its job: showing the cars they had for sale. A "sell us your car" message added on top would either get lost among the listings or compete with them. What was needed was a separate place, focused on one thing, that made it easy for someone to ask for a valuation.
02
Our Approach
We built the site from scratch, rather than starting with a template. The reason is straightforward: a templated lead-capture page comes with parts you don't want here, like testimonial sliders, hero videos, and blog feeds. Stripping them out takes longer than building a tighter site in the first place. The result is a single page that loads quickly and doesn't make a seller wade through marketing to reach the form.
The form is the centre of the site. A seller fills in a few fields about their car, sends it, and the enquiry lands directly in Ed's inbox. Sitting behind it are the things that keep a form usable months down the line: spam filtering that catches bots without slowing real people down, alongside rate limiting and proper input handling so the inbox stays clean. None of it is visible to the seller, which is the point.
Beyond the site, we set up a Google Business Profile so Ed Buys Cars appears when someone searches "sell my car" in their area, and produced a quarter-page print ad for a local magazine in the same voice and visual style as the site. The print ad isn't a separate campaign. It's the same offer, in the same words, pointing at the same form. Someone who picks up the magazine and types the URL in later arrives at something that feels like the same business.
03
The Results
The site went live on 16 March 2026 at edbuyscars.co.uk. The mechanics are doing their job: valuation enquiries arrive cleanly in the dealership's inbox, and the spam controls are filtering bots without slowing genuine sellers down. The Google Business Profile is live, the magazine ad has run, and the same offer now reaches people through more than one route, always landing at the same form.
It's early days, but the foundation is the point. A small, focused site is cheap to maintain and well placed to compound: search visibility builds, the form keeps doing one thing well, and the same proposition can be repeated across channels without rebuilding it each time.
We came to Imaginatif knowing what we wanted but not quite how to ask for it. They listened, asked the right questions, and built us something that does the job we needed, buying cars from local people, without anything getting in the way. The form works, the Google listing works, and the print ad lined up properly with the rest. Honest people who got on with it.
Ed Buys Cars website - desktop
