Blog
Notes & Thinking
Practical advice and honest thinking on web design, SEO, digital marketing, and building a better online presence.
Blog
Notes & Thinking
Practical advice and honest thinking on web design, SEO, digital marketing, and building a better online presence.
- Web Design
Bespoke CRM vs Off-the-Shelf: When Is a Custom CRM Worth Building?
When does a bespoke CRM beat Salesforce or HubSpot? An honest look at what a custom CRM costs, the signs you've outgrown off-the-shelf, and when you genuinely shouldn't build one.
14 June 2026 · 8 min read - Email Marketing
Klaviyo vs Mailchimp: Which One Actually Fits Your Business?
An honest comparison of Klaviyo and Mailchimp from an email marketing agency that's used both. When each one wins, where they fall short, and how to actually decide which fits your business.
5 June 2026 · 7 min read - Web Design
Why your website needs more than a template
Templates get you online fast. They rarely get you the customers you actually want. Here's what changes when you build around your business instead of around a layout.
19 April 2026 · 6 min read