Bespoke CRM Development
A CRM that fits how you
actually work.
Most businesses start with an off-the-shelf CRM, and for many that's the right call. But some reach a point where they're paying for seats they don't use, bending their process to fit the software, and still exporting to spreadsheets for the things it can't do. A bespoke CRM flips that round: software built around how you actually work, owning your data, with only the features you need. We build them, and we'll tell you honestly when you don't need one.
What's included.
Discovery & Specification
We map how you actually work: your pipeline, your data, and the steps off-the-shelf software forces you to skip or fake. A clear specification comes out of that, not a feature wishlist.
Design & UX
A CRM your team will actually use, designed around real daily workflows rather than a generic contact database. The right screens, the right fields, and nothing you will never touch.
Development & Integration
Built on Next.js, TypeScript, and Postgres, and connected to the tools you already rely on: email, calendars, accounting, and payments. Your data in one place, talking to everything else.
Hosting & Care
A CRM is never finished. We host, secure, back up, and evolve it as your business changes, so it keeps fitting the way you work instead of slowly drifting out of date.
Start with the business.
Build from there.
The honest answer is that most businesses should start with an off-the-shelf CRM. A bespoke CRM earns its place when the off-the-shelf options actively get in the way: when your process is genuinely different, when per-seat pricing has outgrown the value, or when the data you care about doesn't fit anyone else's boxes. When that's the case, we build the smallest version that does the real job, get it live, and grow it from there. When it isn't, we will say so.
Understand
We learn how you work today, what your current CRM does well, and exactly where it costs you time or money.
Decide
We give you an honest recommendation: off-the-shelf, configured off-the-shelf, or bespoke. Sometimes the answer is don't build.
Build
If bespoke is right, we specify a focused first version, build it with you involved throughout, and ship it in usable stages.
Evolve
Once it's live, we keep refining it around real use, so it keeps fitting your business as that changes.
Ready to talk it through? Start a conversation
Who this is for
Established businesses whose process has outgrown off-the-shelf CRMs: teams keeping shadow spreadsheets alongside the CRM, businesses paying for expensive seats and features they don't use, or operations where the way you work is genuinely your edge and generic software flattens it. If your CRM is fighting you rather than helping, or you are about to renew another year of something that doesn't quite fit, let's talk. And if off-the-shelf would genuinely serve you better, we will tell you that too.
See it in practice.
Projects where this work shaped the outcome.
Questions we get asked
When off-the-shelf software actively gets in your way rather than just missing a nice-to-have. Good signs you've reached that point: you're keeping spreadsheets alongside your CRM for the things it can't do, you're paying for higher tiers and extra seats just to unlock a feature or two, or your actual process is genuinely different from the standard sales pipeline these tools assume. If Salesforce, HubSpot, or Zoho fit the way you work and the price is fair for the value, keep them. A bespoke CRM is worth it when the gap between how the software works and how you work has turned into a daily tax.
A bespoke CRM is a customer relationship management system built specifically for your business, rather than a subscription to generic software you configure as best you can. It holds your contacts, pipeline, and customer data in a structure that matches how you actually operate, includes only the features you need, and connects to the other tools you use. You own it and your data, instead of renting access per user, per month.
It depends on how much the CRM needs to do, but a focused first version typically lands between £8,000 and £30,000. That can look steep next to a monthly subscription, until you weigh it against years of per-seat fees for a growing team, plus the hidden cost of working around the gaps. Larger systems get scoped over several releases rather than priced as one number, and we always start with discovery so the figure is honest rather than a guess. If the maths doesn't favour bespoke, we'll show you that.
Yes. Building custom CRM systems is core to what we do, and we're actively building one now, so this is current work rather than theory. We can't always name the businesses, as some of our CRM work is white-labelled or commercially sensitive, but we're happy to talk through relevant experience and how we'd approach yours when we speak.
A bespoke CRM needs active care, like any software you rely on. We host it, keep it secure and backed up, and evolve it as your business changes, on a maintenance plan sized to fit it. The code is yours and it's built in standard, well-supported technology, so you are never locked to us. And unlike off-the-shelf software, nobody can retire a feature you depend on or change the pricing out from under you.
Yes, and migration is usually the part people worry about most. We export your existing data, clean and map it into the new structure, and move it across carefully, including the history that matters. Where it helps, we run the new system alongside the old one during the switch so nothing falls over. We've moved businesses off spreadsheets, off legacy systems, and off CRMs they had simply outgrown.
A focused first version typically takes 8 to 16 weeks from discovery to launch, depending on how much data is involved, how many user roles, and how many other tools it needs to connect to. Larger systems run on a release cadence rather than a single launch: get a useful core live, then build out from there. We would rather ship something working early and grow it from real use than disappear for a year and hope we guessed right.
Bespoke CRMs get built on Next.js and TypeScript with a Postgres database, plus integrations to the tools you already use: email and calendars, accounting software, and payment providers like Stripe. We choose well-supported, mainstream tools rather than anything exotic, so the system stays reliable, secure, and maintainable by any competent team, not just us.