Marketing for Electricians
The right jobs,
from the right customers.
Electrical work has split into very different categories over the last few years. EV chargers, solar PV, battery storage, commercial maintenance, smart home, alongside the steady flow of domestic call-outs and rewires. Most electricians we talk to want more of the higher-value, schedulable work and fewer late-night fault-finds. We help electricians in Yorkshire and across the UK build marketing that brings in the work they actually want.
Considered marketing built around the work you actually want.
The trade is splitting. EV charger installs, solar PV, battery storage, and smart-home work pay better than generic call-outs and they get scheduled in properly instead of being squeezed between emergencies. Marketing should make it easier for customers to find you for the specific work you want, not just lump every electrician into a single 'electrician near me' bucket.
Trust signals matter more for electricians than for almost any other trade because the work disappears behind the plasterboard the moment it's finished. NICEIC, NAPIT, Part P registration, manufacturer accreditations for the EV charger and solar brands you install. These need to live on the site visibly and verifiably, not in a tiny strip of logos at the bottom of the footer. Reviews carry similar weight.
Local visibility is still the engine, same as any trade business. Google Business Profile properly set up with categories that reflect each specialism (Electric Vehicle Charging Station, Solar Energy Equipment Supplier, Electrician, Lighting Contractor), consistent NAP details across the directories Google cross-references, and on-page SEO targeting the searches your actual customers run for the specific work, not the generic local-pack terms.
What we do for electrical businesses
Local & Service-Specific SEO
GBP optimisation across all your specialisms, citations, reviews strategy, and on-page SEO targeting the higher-value searches (EV charger installation, solar PV installer, commercial electrician) rather than just the generic ones.
Web Design & Development
Websites that earn the call on a mobile signal and the trust on the desktop visit. Fast, clear, with accreditations and reviews placed where they actually do work.
Google Ads
Paid search for the work that justifies the spend. EV charger installs, solar, commercial enquiries. Targeted budget on jobs with real margin, not blanket bidding on every electrician term.
Content & Reviews
Content that answers the questions customers ask before they call ('how much does an EV charger install cost', 'do I need planning for solar') and a review strategy that doesn't burn out your team.
Start with the business.
Build from there.
We start with the work you actually want more of, not the work you'd take to keep the diary full. Most electricians we talk to have already decided where they'd rather spend the next five years. EV chargers and solar, commercial maintenance contracts, kitchen extensions for the building trade, or staying broad with a steady mix. We build the marketing around that decision, so the calls coming in match the diary you'd choose.
Ready to talk it through? Start a conversation
Who this is for
Independent electricians and small electrical firms in Yorkshire and the wider UK who want to be known for specific work, not just compete on price for whatever turns up. If 'I'll quote anything' is the strategy, we're probably not the right fit. If you want a marketing partner who'll help shape what the business looks like in five years rather than just fill next week, let's talk.
See our work for electricians and adjacent industries.
A snapshot of recent projects across the services we offer.
FAQs for electrical businesses
Three layers. Local SEO (Google Business Profile properly set up with all your specialism categories, citations across the directories that still matter, an active review strategy) handles the general 'electrician [town]' searches. Service-specific SEO (separate pages for EV charger installation, solar PV, commercial electrical, rewires) captures the higher-intent, higher-value searches. Content SEO (cost guides, planning questions, how things work) builds trust with customers who research before they call. Done together they compound; done in isolation they underperform.
Yes, and it's usually the single highest-impact change we make. A generic 'services' page that lists EV chargers as one bullet among ten won't rank for 'ev charger installation [town]' and won't convince a customer comparing two installers. A dedicated page with the brands you install, indicative pricing, OZEV grant information, and photos of past installs ranks well and converts well. Same logic for solar, commercial work, and any other specialism where the searcher is already past the 'do I need an electrician' stage.
Non-negotiable, and they need to be visible rather than buried. NICEIC or NAPIT registration is the baseline trust signal customers look for when comparing electricians. EV charger manufacturer accreditations (Zappi, Ohme, Wallbox, EO) matter because customers researching a specific charger want to know you're approved by that brand. Solar manufacturer accreditations work the same way. Place them in the hero, on the relevant service pages, and on the about page. Don't make customers hunt for them.
They convert reasonably well and they're often where customers go first, so being present is sensible. But they're a rented audience, not your business. Every job that comes through them costs you their fee and gives them the customer relationship rather than you. We treat them as a paid acquisition channel, useful for filling gaps, alongside organic SEO and Google Ads that build your own audience over time. Relying on them entirely leaves your business at the mercy of their pricing changes.
Google Ads on EV charger or solar terms can generate enquiries within days of launch, sometimes hours, because the search intent is high. SEO typically takes 3-6 months to start showing meaningful organic traffic on service-specific pages, longer for the more competitive solar terms in busier areas. The honest answer is that the first month is usually paid search doing the work while the organic foundations build; by month four or five the organic side starts pulling its weight.
Depends on what 'full' is doing to you. If you're busy doing the work you want at the prices you want, no, leave it alone. If you're busy but the diary is full of jobs you'd rather not be doing, or you're price-trapped on call-outs that don't pay for the van time, marketing is the cheapest way to shift the mix. We've seen plenty of electricians 'too busy for marketing' who, six months after starting properly, are running a smaller diary of better-paid work. We'll be honest about whether you're in that situation when we talk.