Marketing for Electricians
The right jobs,
from the right customers.
Electrical work has split into very different categories over the last few years. EV chargers, solar PV, battery storage, commercial maintenance, smart home, alongside the steady flow of domestic call-outs and rewires. Most electricians we talk to want more of the higher-value, schedulable work and fewer late-night fault-finds. We help electricians in Yorkshire and across the UK build marketing that brings in the work they actually want.
Considered marketing built around the work you actually want.
The trade is splitting. EV charger installs, solar PV, battery storage, and smart-home work pay better than generic call-outs and they get scheduled in properly instead of being squeezed between emergencies. Marketing should make it easier for customers to find you for the specific work you want, not just lump every electrician into a single 'electrician near me' bucket.
Trust signals matter more for electricians than for almost any other trade because the work disappears behind the plasterboard the moment it's finished. NICEIC, NAPIT, Part P registration, manufacturer accreditations for the EV charger and solar brands you install. These need to live on the site visibly and verifiably, not in a tiny strip of logos at the bottom of the footer. Reviews carry similar weight.
Local visibility is still the engine, same as any trade business. Google Business Profile properly set up with categories that reflect each specialism (Electric Vehicle Charging Station, Solar Energy Equipment Supplier, Electrician, Lighting Contractor), consistent NAP details across the directories Google cross-references, and on-page SEO targeting the searches your actual customers run for the specific work, not the generic local-pack terms.
What we do for electrical businesses
Local & Service-Specific SEO
GBP optimisation across all your specialisms, citations, reviews strategy, and on-page SEO targeting the higher-value searches (EV charger installation, solar PV installer, commercial electrician) rather than just the generic ones.
Web Design & Development
Websites that earn the call on a mobile signal and the trust on the desktop visit. Fast, clear, with accreditations and reviews placed where they actually do work.
Google Ads
Paid search for the work that justifies the spend. EV charger installs, solar, commercial enquiries. Targeted budget on jobs with real margin, not blanket bidding on every electrician term.
Content & Reviews
Content that answers the questions customers ask before they call ('how much does an EV charger install cost', 'do I need planning for solar') and a review strategy that doesn't burn out your team.
Start with the business.
Build from there.
We start with the work you actually want more of, not the work you'd take to keep the diary full. Most electricians we talk to have already decided where they'd rather spend the next five years. EV chargers and solar, commercial maintenance contracts, kitchen extensions for the building trade, or staying broad with a steady mix. We build the marketing around that decision, so the calls coming in match the diary you'd choose.
Ready to talk it through? Start a conversation
Who this is for
Independent electricians and small electrical firms in Yorkshire and the wider UK who want to be known for specific work, not just compete on price for whatever turns up. If 'I'll quote anything' is the strategy, we're probably not the right fit. If you want a marketing partner who'll help shape what the business looks like in five years rather than just fill next week, let's talk.
See our work for electricians and adjacent industries.
A snapshot of recent projects across the services we offer.